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You’re renting access. If a service shuts down, you lose the content (unlike physical media or downloads from stores like iTunes). If a service shuts down, you lose the

Are you interested in for a specific upcoming media event or concert? Success was measured by how many millions of

For decades, the goal of media was reach. Success was measured by how many millions of people watched the same broadcast at the same time. Today, the strategy has flipped. Success is now measured by , often driven by content that you simply cannot find anywhere else.

For much of the 20th century, entertainment and media content operated on a model of broad accessibility. Broadcast television, radio, and cinema relied on mass audiences to generate advertising revenue. Exclusivity was largely confined to physical goods (e.g., a collector’s edition DVD) or premium cable channels like HBO. However, the advent of direct-to-consumer (DTC) streaming platforms (Netflix, Disney+, Max) and digital storefronts (Steam, Epic Games Store) has inverted this logic. Today,