The alliteration was sticky. The phrase "naughty alysha" was oddly juvenile and playful compared to the explicit nature of the content. It sounded like the title of a children’s book written by a mischievous aunt, or a warning label on a candy bar.
Efforts to remove the original videos from sites like Reddit and Twitter were initially slow. By the time DMCA takedown notices were processed, the meme had already been seeded. You cannot delete a joke. naughty alysha