As Tamil cinema moved into the 1970s, stories became more contemporary, and fashion followed suit. This decade saw the rise of and Lakshmi , who mastered the art of the "everyday chic." The style gallery of this period shows a shift from the heavy silk to the light, airy Kanchipuram cotton and the increasingly popular synthetic saree . The blouses became more tailored, sporting puff sleeves, boat necks, and even high collars inspired by Western fashion.

The fashion and style of old Tamil actresses continue to inspire contemporary fashion trends. Designers like and Nayanthara have cited these actresses as their style inspirations.

epitomized the "girl next door" turned queen. Her look often featured classic Kanchipuram silks paired with traditional jewelry, emphasizing natural beauty over heavy ornamentation.

[Image: Padmini in a traditional Tamil saree, adorned with intricate jewelry]

(The Dancing Queen): As a legendary dancer, Padmini's style was defined by fluid silhouettes and Bharatanatyam-inspired attire that allowed for movement while maintaining a sharp, elegant profile. B. Saroja Devi