Looking back at the entertainment content of 23 12 21, we see the blueprint for our current media landscape. It was the moment that proved monoculture wasn't dead—it just required massive, multi-generational IP like Spider-Man to awaken it. Simultaneously, it showed that the future of daily entertainment belongs to short-form, algorithmic, and highly interactive creator content.
It proved audiences would return to theaters en masse if the event felt culturally mandatory.