The duo approached their career using influencer marketing strategies rather than traditional production methods:
Transitioning into a professional career required Summer to treat her social media presence like a startup. This involved more than just taking photos; it required a multi-faceted business strategy. 1. Diversification of Platforms
Everyone starts somewhere. For Isla Summer, that “somewhere” was a single piece of content shared with the world—no big budget, no massive following, just a genuine spark and the courage to hit “post.”
