Where is this heading? The next frontier for popular media in Kolkata is immersive technology. We are already seeing AI-generated voice dubbing for actresses to release content simultaneously in Odia, Assamese, and Chhattisgarhi to expand the market. Augmented Reality filters featuring the faces of popular actresses (e.g., dance steps) are being used in Durga Puja pandal promotions.

Web series have broken the constraints of the typical three-hour movie format. Actresses are now portraying complex, multi-dimensional characters that were rarely seen in mainstream commercial cinema a decade ago.

For Kolkata Bangla actresses, this has been a game-changer.

The metaverse offers concerts where you can watch a digital avatar of your favorite actress perform live from the comfort of your home. While early, the major production houses—SVF, Windows Production, and Dev Entertainment Ventures—are investing heavily in virtual production studios in New Town, Kolkata, ensuring that the remains relevant in the Web 3.0 era.