A food additive is a substance not normally consumed as food itself, intentionally added to food for a technological purpose in the manufacture, processing, preparation, treatment, packaging, transport or storage of such food.
In the EU, Food flavourings are not considered as food additives.
The Indian video landscape has witnessed a significant shift with the emergence of new content creators, such as YouTubers, web series producers, and independent filmmakers. These new creators have brought fresh perspectives, experimenting with innovative storytelling, genres, and formats. This shift has not only democratized content creation but also provided opportunities for new voices and talent to emerge.