Consider the shift in HIV/AIDS awareness. In the 1980s, the disease was abstract until 13-year-old Ryan White, a hemophiliac with AIDS, fought to return to school. His story—not the statistics about T-cells—changed the law. Similarly, the opioid crisis remained a "problem" until we saw the faces of grieving parents and recovering addicts.
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Suddenly, the “1 in 3” statistic has a name. It has a recipe for cookies. It has a tremor in its left hand when the tea gets too hot. Consider the shift in HIV/AIDS awareness
