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However, this push for representation has also sparked the "Culture War" in entertainment. Audiences are polarized over "woke" casting or historical revisions. The reality is that reflects society's evolving values—and that evolution is never peaceful.

As a result, we are witnessing the rise of AVOD (Advertising-based Video on Demand). Platforms like Tubi and the ad-tier of Netflix are booming. This means is returning to the radio model: free to access, but saturated with commercials. However, these ads are now hyper-targeted. If you watch a horror movie, you will see ads for anxiety medication. If you watch a cooking show, you will see ads for meal kits.

Theater, concerts, sports, and amusement parks . The Power of Popular Media

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