K.K. Sinha’s "Business Communication" is a definitive academic guide, co-authored with Dr. Ruchi Sehgal Mohindra, providing comprehensive coverage of communication theories, the 7 C's, and practical business writing for BBA/MBA students. The updated 5th edition focuses on situational case studies and clear, application-based learning. For authorized, legal copies of the book, visit Taxmann Publications . Business Communication by K.K. Sinha et al. | Taxmann Books
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"Business Communication" by KK Sinha is a well-structured book that covers all aspects of business communication, including: co-authored with Dr. Ruchi Sehgal Mohindra