Lifestyle influencers on Instagram Reels moved away from "day-in-the-life" vlogs to "happy-hour-as-therapy" clips. The visual of a foamy, whipped head on a gin fizz became a symbol of control. You couldn't control the Delta variant, but you could whip a perfect meringue.
Despite the aggressive branding, the 2021 formula was noted for a surprising depth of flavor [5]: whipped ass 2021