Instead of promoting constant fast-fashion purchases, create content centered around thrift store challenges or DIY clothing flips (e.g., turning old jeans into a tote bag).

For centuries, girls' clothing was synonymous with social signaling. In the 18th and 19th centuries, girls wore miniature versions of adult dresses, including small corsets and elaborate headpieces that made physical play nearly impossible. Interestingly, gendered colors were reversed: blue was for girls (linked to the Virgin Mary) and pink was for boys (linked to red, a color of "blood" and strength).

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