commanded over 51% of revenue in 2025. Fastest Growing Region

However, this has led to . Consumers are becoming more selective, leading to the return of ad-supported tiers (FAST channels—Free Ad-supported Streaming TV). It seems the industry is coming full circle, moving back toward a model that looks a lot like traditional television, but with the added benefit of on-demand flexibility. 4. Interactive and Immersive Experiences

While still in the early adoption phase, spatial computing (like the Apple Vision Pro) is pushing media toward "immersive storytelling," where the viewer can change their perspective within a scene.