Not all ads are purely emotional. Keysight runs heavy-hitting educational ads in Microwave Journal and EE Times .

Visual: A silhouette of a fighter jet against a radar grid background. Headline: "Mission Critical Reliability." Sub-copy: "Radar and electronic warfare test solutions." Example 65: Visual: A satellite orbiting Earth with a data stream connecting to a ground station. Headline: "Connectivity beyond the atmosphere."

Print/digital static ads are no longer enough. Show how a static design extends to a 6-second LinkedIn video or a 15-second loop at a trade show.