Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage: Publications 2021

Tuten, T. L., & Solomon, M. R. (2020). Social media marketing (3rd ed.). SAGE Publications.

Engages users through play and enjoyment, such as branded video content on YouTube or social games like Candy Crush. Tuten, T

(Tuten & Solomon, 2020, p. [page number]) (2020)

Tuten and Solomon emphasize that social media is not just a collection of tools but a strategic imperative that must align with broader organizational goals. Key strategic pillars discussed in the 2020 edition include: Google Bookshttps://books.google.com Social Media Marketing - Tracy L. Tuten, Michael R. Solomon Engages users through play and enjoyment, such as

For practitioners, the remains valuable, but you’ll need to map newer channels (e.g., BeReal, Mastodon, AI chatbots) into the four zones.

: Focuses on relationships and the multi-way communication among people and organizations. Examples include social networking sites like Facebook and Instagram.