| Metric | Tool | Frequency | Target | |--------|------|-----------|--------| | | Platform analytics | Weekly | +30 % in 90 days | | Engagement Rate (likes/comments/shares) | Sprout Social | Weekly | ≥ 7 % | | AR Filter Usage | Snap/Meta dashboards | Monthly | 250 k unique uses | | NFT Sales | OpenSea/Polygon Explorer | Real‑time | $130 k (first 6 mo) | | Physical Merch Sell‑through | Shopify + POS | Weekly | 2 k units | | Community Activity (Discord)
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