Bill: Color Climax Dear Cousin

: Encouraging customers to share their experiences or creations made with "Dear Cousin Bill" could build a community. This could be through social media campaigns, contests, or a dedicated section on a website.

The magazine was structured as a series of first-person letters. The setup: A naive young woman (the "cousin") writes to her worldly, experienced cousin "Bill" asking for... advice. Color Climax Dear Cousin Bill