When this happens, your printer stops working entirely. This guide explains what the ink pad counter is, how a "resetter" works, and the real risks of downloading one for free.
You cannot scan, copy, or print until the counter is reset and, technically, the pad is replaced.
Epson voids your warranty for this modification, but it is the only long-term free solution.
– Some advanced users replace the ink pads themselves and use a service adjustment program (often not freely distributed legally).