Maserati did not just slap a badge on a premium speaker set. They embedded the audio engineers from Sonus Faber (the Venetian high-end audio maker known for wooden cabinets and natural resonance) into The White Room for 18 months.
Furthermore, Maserati is rumored to be developing content, where the car’s suspension sensors modulate the audio equalizer in real-time. As you drive over cobblestones or smooth asphalt, the media content changes pitch and volume accordingly, turning every journey into a personalized concerto. Maserati - White Room with Maserati -PornFidelity-
"We are not selling transportation," says Klaus Busse, Maserati’s Head of Design (responsible for the interior UI/UX). "We are selling a streaming service. The chassis is just the hardware." Maserati did not just slap a badge on a premium speaker set