Jakob Rosin, a renowned typographer, designed the TWK Lausanne font as part of his diploma project at the École cantonale d'art de Lausanne (ECAL) in Switzerland. Rosin's goal was to create a font that was both functional and aesthetically pleasing. The font was initially designed for use in digital media, but its versatility has made it suitable for a wide range of applications.
: Round letters follow perfect circles, which creates a rhythmic contrast against more condensed letterforms when used in display settings.
Another geometric sans-serif (e.g., Montserrat). They will clash. Keep it simple.
The flow of water—a core theme often associated with TWK initiatives—mirrors the flow of text. Just as water finds the path of least resistance, well-set text guides the eye naturally from margin to margin. The rivers of white space that run vertically through justified text must be managed, much like irrigation, to prevent the eye from falling into gaps. The texture of the page—or the screen—must remain an even tone, a "crisp gray" that is neither too spotty nor too smudged.