Elias went back to the PDF. He searched for "Morphing." The search result jumped to a case study on how shapes transition. He realized that his gear-to-leaf concept was visually plausible but semantically weak. The connection was forced.
He opened his browser, history tab glowing. He hovered over the "Download" link. He had the knowledge now. But he typed a new URL—the official publisher's site.
The book covers a wide range of topics related to logo design and corporate identity. Mollerup, a professor of design at RMIT University in Melbourne, Australia, brings his expertise in graphic design and typography to the subject, making the book a valuable resource for designers, branding professionals, and anyone interested in the theory and practice of logo design.