Kenya's entertainment and media (E&M) sector is currently a global growth leader, with its internet advertising market projected to be the fastest-growing in the world through 2029. This dynamic landscape is driven by a youthful demographic, rapid smartphone adoption, and innovative monetization through mobile money services like M-Pesa .

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Kenya's entertainment and media (E&M) sector is currently a global growth leader, with its internet advertising market projected to be the fastest-growing in the world through 2029. This dynamic landscape is driven by a youthful demographic, rapid smartphone adoption, and innovative monetization through mobile money services like M-Pesa .