Despite the optimism, the path for is difficult. The marketing costs for unknown IP are exorbitant. It is much cheaper to say "The new Star Wars" than to explain "A new sci-fi film with no stars and a weird plot."
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Popular media has split into two distinct tribes: the "Franchise Loyalists" (Gen X and Millennials clinging to Star Wars and Marvel) and the "Discovery Natives" (Gen Z and Alpha). Despite the optimism, the path for is difficult
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