For viral potential, script videos around a specific "hook" or pain point—such as "Why choose this home over the one next door?" or "How to win in a multiple-offer situation". Content Categories for High Engagement
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If you are still posting grainy cell phone videos of an open house sign, you are losing the algorithmic war. The modern home buyer is scrolling past Netflix, TikTok, and YouTube Shorts before they ever look at a MLS listing. To capture their attention, you must stop acting like a salesperson and start acting like a producer. For viral potential, script videos around a specific
