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Sull introduces the concept of "Active Inertia." This is the tendency of successful companies to do more of what made them successful in the past, even when the market has changed. They are "active" (working hard), but "inert" (staying in the same place). Think of a car spinning its wheels in the mud—the engine is roaring, but the car isn't moving.
El "siempre lo hemos hecho así" es el enemigo número uno de la innovación. descargar gratis si no esta roto rompalo pdf ver
: Existe una presentación en línea que resume la necesidad de adaptarse al cambio exponencial y tomar riesgos. Sull introduces the concept of "Active Inertia