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Nir Eyal’s "Hooked: How to Build Habit-Forming Products" centers on the four-step Hook Model—Trigger, Action, Variable Reward, and Investment—designed to create user habits. A free, official workbook to help apply this model to products is available for download. Access the Hooked Workbook . Hooked: How to Build Habit-Forming Products

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Personal gratification and mastery (clearing an inbox or leveling up in a game). 4. Investment Nir Eyal’s "Hooked: How to Build Habit-Forming Products"

Eyal includes an ethical framework to help creators ensure they are "building" users up rather than just "exploiting" them. Ethical Considerations hooked how to build habitforming products download pdf free