In the modern economy, Grant Cardone argues, there is no such thing as a "salary." There is only what you close . His book, Sell or Survive: The Closer’s Survival Guide , is not a gentle manual on relationship building; it is a wartime field guide. Written for the high-stakes arena of professional selling, Cardone’s philosophy strips away the polite fiction that "the product sells itself." Instead, he presents a Darwinian view: in business, you are either hunting or being hunted. To survive, you must master the art of the close.
The core message of Sell to Survive is that selling is the lifeline of your existence. Without the ability to sell, you are at the mercy of the marketplace. In the modern economy, Grant Cardone argues, there
Never disagree with a customer. Agreement facilitates the flow toward a close, while disagreement creates a stalemate. 20 Major Rules of Closing The Closer's Survival Guide MP3 - Grant Cardone To survive, you must master the art of the close