That is precisely why a quiet movement—dubbed by some fans as —has begun to surface in niche online communities.

The post garnered 50,000 upvotes in 24 hours. Within a week, "Secret Therapy Lexi" was trending on X (formerly Twitter) and TikTok, though most videos using the hashtag were taken down for "medical misinformation," adding to the very secrecy that defines it.

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