The rise of social media has provided new platforms for ass worship, transforming how we consume and interact with content. Platforms like Instagram, TikTok, and Twitter have become arenas where physical appearance, including the buttocks, is frequently showcased and celebrated. Influencers and celebrities often share images and videos highlighting their physiques, contributing to a culture that not only celebrates but also commodifies body image.

High-definition production and the rise of "big booty" subgenres have made ass worship a primary category. Content often focuses on the tactile and visual appreciation of the form, utilizing specific camera angles (low-angle, wide-lens) to emphasize scale.

In mainstream media, including TV shows, movies, and music videos, the depiction of admiration or attention towards buttocks can vary widely. Sometimes, it's presented in a humorous or light-hearted manner, while other times it might be more serious or artistic.

Some specific examples include: