A minimalist, modern studio space characterized by sleek lines and professional lighting, designed to emphasize the "high-fashion" aesthetic. The Conflict:
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began life in 2014 as a sanitation‑design startup focused on affordable, sleek bidet attachments. The brand’s ethos— cleanliness as luxury —found resonance in the broader wellness movement. By 2016, TUSHY had secured $5 million in Series A funding and was looking for a cultural moment that would elevate its reputation beyond the bathroom and into the realm of lifestyle. A minimalist, modern studio space characterized by sleek