Consumers are becoming more selective; Gen Z largely values streaming video (81%) over any other paid media, while rejecting traditional news or magazine subscriptions.
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The masses survived on "Echo-Media," a loop of from the early 2000s. They watched the same sitcoms and listened to the same pop anthems on repeat, a digital comfort blanket that kept the peace. But Elias had a secret. He had found a "Glitch." Consumers are becoming more selective; Gen Z largely
From interactive storytelling where you decide the ending to virtual reality experiences that place you inside your favorite popular media worlds, the "exclusive" label is moving from what you watch to what you experience . Consumers are becoming more selective