: Designing and controlling marketing channels, including wholesalers, retailers, and C&F (Carrying and Forwarding) agents. Market Logistics : Physical distribution activities including: Warehousing : Storage of finished goods. Inventory Control
Managing daily operations requires precise data and boundary management. Forecasting & Quotas : Designing and controlling marketing channels
The textbook is designed for management students and practicing professionals, focusing on decision-making and real-world implementation. Sales & Distribution Management - Amazon.in : Designing and controlling marketing channels