The indie-pop sensation surprised fans with a 14-track album released exclusively on Bandcamp and vinyl for the first 48 hours. By 10 AM EST on September 28, the limited-edition magenta vinyl had sold out 15,000 copies. This strategy highlights a growing trend: using physical scarcity to drive digital demand. Vance’s team told Billboard that "fans are tired of algorithm-driven playlists; they want objects and stories."
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