Ultimately, the effectiveness of DeAngelo's "77 Laws" will depend on the individual reader's willingness to put in the work and adapt the principles to their own unique circumstances.
: Control your emotions, especially in high-pressure social situations. Stop trying to impress women : Authenticity is more attractive than bragging or gifts. : Take the initiative and guide the interaction.
This is the Zen of pickup. You cannot force a woman to like you. When you stop caring about the result, you stop doing weird, salesy things. You become authentic, which is attractive.