Whether it is a 10-second viral dance or a ten-hour prestige drama, will continue to define the human experience. The question is no longer “What’s on?” but rather, “What does it mean?”
: Consumers are pushing for "Cable 2.0"—bundled subscriptions that bring multiple streaming services into a single payment and hub to reduce "login fatigue".
Shared media experiences, like global sporting events or hit TV series, provide a "shared experience" that helps set societal norms and values.