The #AlexAnswers series (Thursdays on Instagram) invites followers to vote on career decisions: brand deals, video topics, even travel schedules. When Alex chose a partnership with a renewable energy startup over a fast-fashion giant based on a fan poll, the story went viral. This is now a case study at MIT’s Media Lab.
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Leveraging a platform of millions, Alex has become a vocal advocate for creator rights and mental health in the digital sphere. In 2025, Alex took a seat on advisory boards for major social platforms, offering insight on how algorithms impact user well-being. This pivot from user to consultant marks a new era of maturity in the career path. Costa utilizes a mix of high-production YouTube vlogs