had officially removed "TikTok Now," signaling the end of its attempt to clone BeReal. That afternoon,

This doesn't mean you need to turn your life into a polished marketing campaign. Authenticity is the keyword of 2023. Sharing your professional struggles, lessons learned from failures, or your unique perspective on a niche topic helps you stand out. When you consistently provide value through your content, you become a "go-to" person in your field. When an opportunity arises, you are already top of mind.